Managing your home staging business effectively from day one is your first step to success. I have been training people for the past 5 years on how to start a home staging business, and I am always surprised at how many people want to start a business but don’t realize there are so many things to do before the staging jobs starts. Read the rest of this entry »

The vacant 3 bedroom home in Leduc, Alberta languished on the market for about a year with no serious offers. Then, Connie Williamson of Serenity Redesign - Edmonton’s leading home staging company - was called in for a consultation.

Edmonton, July 09, 2008 - Williamson evaluated the home and developed a plan to revitalize the property. The staging included: some interior painting, new tile for the fireplace, a good cleaning and fully furnishing the home with quality rental furniture and accessories. Serenity Redesign offers staging services and furniture rentals. With a private stock of high-end furniture and a delivery vehicle, Williamson offers a pretty comprehensive package of services. The painting and repairs were contracted out to Shera and Company of St. Albert. In 3 days the project was completed. The home sold for the $3k plus asking price within 6 hours. Read the rest of this entry »

by Connie Williamson

Prospective home buyers form negative, or positive impressions during the first eight seconds of the initial viewing of a listing . These first eight seconds can make or break a sale.

What kind of impression does your home register in a buyer’s mind? That first impression is key to getting the buyer into the right frame of mind to focus on the positive features throughout rest of the tour. Read the rest of this entry »

by Connie Williamson

The gloomy global economy, the steady rise in the price of gas, and a slow moving market has industry experts speculating about the health of Edmonton’s housing and real estate market. Read the rest of this entry »